Tire-Rite: Veteran-Forged, Trail-Proven Precision

In the demanding world of off-roading, where precision and reliability can make all the difference, Tire-Rite Solutions shines as a beacon of quality. This isn't just another company producing tools; it's the embodiment of a vision sparked by Coby Byers, a US Army veteran whose passion for mechanics and off-roading runs deep, and his wife, Alicia Byers, also a US Army veteran and a 2017 Rebelle Rally participant.

Coby's background is as diverse as the terrains Tire-Rite products now conquer. A skilled mechanic with a knack for tinkering, his experience spans everything from rugged Jeeps and powerful muscle cars to the intricate machinery of helicopters and the historical significance of vintage warbirds. This hands-on expertise gave him a unique insight into the importance of dependable equipment.

Like many off-road enthusiasts, Coby and Alicia grew increasingly frustrated with the shoddy tire gauges flooding the market. Recognizing their unreliability, flimsy construction, and inability to provide accurate readings across a spectrum of pressures, they decided to take matters into their own hands. Coby's military training instilled in him a commitment to quality and precision, and their shared vision and mechanical skills provided the means to bring their vision to life.

In 2020, Coby and Alicia founded Tire-Rite Solutions, a veteran-owned business built on principles of excellence, integrity, and a deep understanding of the off-road community. Their goal wasn't just a better tire gauge, but a tool they, as avid off-roaders, could trust. This commitment was evident in 2021, with a rigorous 6-to-9-month testing phase in harsh environments, ensuring the designs met their high standards. In 2022, Tire-Rite moved from concept to reality with the launch of their website, Tire-Rite.com, and the introduction of their Digital Inflators and Quickie Tire Gauges at Trail Hero, bringing their expertly crafted tools directly to those who needed them most.

The journey continued, and in 2023, Tire-Rite maintained its focus on customer feedback, leading to improvements like the 18-inch hose for the Quickie Tire Gauges. Their passion for continuous improvement and their deep connection to the off-road community ensured that Tire-Rite remained responsive to their customers' needs. 2024 saw significant growth as Tire-Rite participated in over 20 industry events and launched innovative new products like the TR Twin Compressor and Deflate-Rite, a set of 4 tire deflators. Coby & Alicia’s initial frustration with inadequate tools had blossomed into a thriving business providing reliable solutions for off-roaders and racers alike.

Today, Tire-Rite Solutions stands as an example of veteran entrepreneurship and a commitment to quality. Thanks to Coby and Alicia's vision and expertise, both off-roaders and racers can now rely on Tire-Rite tire gauges for the precision, durability, and knowledge that comes from individuals who have not only served their country but also understand the demands of the trail and the track. Tire-Rite isn't just selling tools; they're delivering a piece of Coby's passion and expertise, ensuring that every adventure is equipped with reliability.

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